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Coney Island is a long way from the Midwest, but geography hasn’t stopped Big Boy Restaurants from bringing amusement park fare to its Ohio and Michigan restaurants.
Simons Michelson Zieve broke a campaign last week touting the Warren, Mich.-based chain’s latest menu addition: the Coney dog. A 30-second TV spot mocks the wacky ways companies sometimes introduce new products.
In the spot, a narrator explains that Big Boy considered having a baseball pitcher throw Coney dogs into the stands or a helicopter drop dogs from the sky.
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