A Big Break For Bango

The ripple effects of the lockout in the National Basketball Association has reached advertising, as agencies are unable to feature their clients’ star spokespeople as long as the rift between players and owners persists.
Meyer & Wallis in Milwaukee, which in years past has used Glen “Big Dog” Robinson or one of his teammates in ads for the Milwaukee Bucks, decided to focus instead on the team’s peripheral stars. That proved a big break for “Bango,” the team’s dancing deer mascot, and Energee, the franchise’s sexy dance team.
One spot spoofs Wieden & Kennedy’s work for Miller Brewing’s Miller Genuine Draft. The fast-moving black-and-white spot features Bango doing a ludicrous, hip-swiveling dance under stamp-like copy that reads, “It’s time to forget about six packs and think about ten packs instead,” referring to a Bucks season ticket package.
Bango in another spot works with an acting coach on Hamlet, an effort that proves futile, leading the coach to suggest he do a Bambi impression.
The Energee spot shows a beefy male fan in an untucked shirt attempting to try out for the all-woman, all-hardbody team.
One can only hope the players come back soon.
–Trevor Jensen