Big Bang Lures Evans From San Diego Rival

Craig Evans has joined Big Bang Idea Engineering as a partner and co-creative director from local rival Di Zinno Thompson Integrated Marketing Solutions.
Evans, 31, said he left the shop he called home for five years to pursue new creative challenges.
“I kind of felt that I put them on the creative map and did all that I could do,” Evans said. “I think everyone was kind of shocked that I came over here. I think they will be checking Big Bang out to see what happens.”
Wade Koniakowsky, partner and co-creative director at Big Bang, Del Mar, Calif., agreed, describing Evans as a major talent in the San Diego market. “This is a big thing in San Diego,” he said. “[Craig’s] coming over to Big Bang says we’re putting some serious talent in place so we can do some serious things.”
Evans said he had also received offers from agencies in the Dallas, San Diego and Los Angeles areas.
But Evans said he wanted to work on accounts he had pitched at Di Zinno but that were won by Big Bang. One such account was streaming Web media company Intervu, for which Evans helped create a campaign that launched last week on CNN.
“It’s fun television,” he said. “It kind of makes streaming media fun for the viewer.”
Evans downplayed his newfound status as a partner, suggesting the rewards for taking on more responsibility come in the longer term.
“Your pay really depends on the business you bring in,” he said. “It’s really not that lucrative until the end of the year.”
Big Bang has a staff of about 15 and estimated billings of $20 million. Di Zinno, with a staff of about 35, has billings estimated at $25-30 million.