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$10 Mil. Project for Taco Bell a ‘Big Deal’ for Small Seattle Shop
LOS ANGELES-Taco Bell has tapped a small Seattle boutique to create a national $10 million promotional campaign.
Big Bang Idea Engineering launched the promotion, a tie-in with video game maker Nintendo, last week. It features national TV, radio and print ads.
“This is a big deal for us,” said Rob Bagot, Big Bang’s chairman and creative director. “It’s our first effort for these large, national advertisers and our first-ever national TV spot.”
Taco Bell’s creative agency, TBWA Chiat/Day in Venice, Calif.,
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