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Big Bang Idea Engineering has launched the first round of a $20 million TV branding effort for Intervu, a provider of streaming media.
The spots that first aired last month on CNN and its affiliates are intended to portray San Diego-based Intervu as the premier provider of streaming media for Web sites.
The TV effort follows last fall’s print campaign. The TV campaign and budget will be spread out over a three-year period.
Mark Drozda, managing director of Big Bang’s Del Mar, Calif.,
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