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NEW YORK Giant floating hot dogs in the sky. A waving Statue of Liberty. Yankee Stadium with slices of pizza the size of the infield.
It’s all part of a new $30 million global integrated campaign from Bartle Bogle Hegarty here for NYC & Company, a government organization that promotes the city as a tourist destination.
In “The Ride,” a 60-second spot, a magical New York is shown erupting with animated exaggerations of what makes the city such a compelling place.
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