‘BIG AND BOLD AND Hot’

Richard French & Associates is whetting the appetites of visitors at the current Daytona Beach (Fla.) Bike Week with samples of Tijuana Mama sausages.

The Raleigh, N.C.,marketing company is promoting the maker of pickled and smoked snacks because, said Britt Carter, agency vice president of food and beverages, “the brand fits with the motorcycle rider’s lifestyle : big and bold and hot.”

The promotion includes a sweepstakes for a 2001 custom-painted Harley-Davidson cycle and a trip for two to next year’s bike week.

A sausage-eating contest will also be staged at the bikers’ rally. “Yes, we’re talking about what you think we’re talking about,” said Carter. “Our tagline is ‘Size matters,’ because it does.”

Additional promotions along the motorcycle tour, which has stops in Laughlin, Nev.; Myrtle Beach, S.C.; and Sturgis, S.D., include Tijuana Mama T-shirts.

Print advertising is appearing in Motorcycle Events magazine.

Eric Connor