Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When Major League Baseball commissioner Rob Manfred took office last year, one of his major goals was to attract younger audiences to baseball. To do that, MLB is starting at the source, encouraging the next generation of fans to pick up their bats, oil their gloves and take the field.
This weekend is Play Ball Weekend, an effort by MLB and its 30 teams to engage young baseball fans by celebrating youth participation in baseball and softball.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in