Beverly Hospital Rates 5 Shops

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Beverly Hospital last week named five semifinalists in the review for its advertising account.

In the hunt are Cronin/Wallwork Curry, Fort Franklin and Kelliher Samets Volk, all in Boston, Hagg-man of Manchester, Mass., and Duffy & Shanley in Providence, R.I.

Consultancy Pile and Co., Boston, is overseeing the search. Finalists will be named early next month, with a decision expected shortly thereafter.

Spending has not been disclosed, but sources estimated the budget at $500,000-1 million.

Despite the modest budget, more than a dozen agencies, including several outside New England, expressed interest in pitching, sources said.

The turnout to pursue a local hospital stemmed mainly from the sluggish economy, combined with the fact that the client is viewed as a good creative opportunity and a “safe” account in terms of long-term budget and stability, sources said.

Beverly Hospital has been with KPC/Christopher Thomas of Bos-ton for three years.











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