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Even one of the world’s most glamorous tourist destinations could use a little help promoting itself.
The Beverly Hills Visitors Bureau is in the final stages of an agency review for its estimated $1-2 million account, according to Peter O’Colmain, vice president of the bureau and vice president, general manager of the Regent Beverly Wilshire Hotel.
Sources said the Beverly Hills, Calif., client has tapped four finalists: D’Arcy Masius Benton & Bowles, McCann-Erickson and incumbent EvansGroup, all in Los Angeles; and Pulsar Advertising, Beverly Hills.
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