Beverly Hills Rolls Out the Plush Red Carpet

McCann’s Cable Come-on Sells City’s Cachet to Out-of-Towners
LOS ANGELES–Charlton Heston lends his voice to two new elegant television commercials for the Beverly Hills Visitors Bureau.
The cable spots, which break this month, are part of the bureau’s new campaign from McCann-Erickson in Los Angeles. Billings for the effort are estimated at $3-4 million.
“Hotel/View” depicts luxurious Beverly Hills hotel room interiors, complete with elaborate furnishings and decor. On-screen copy states, “Hotel living. Beverly Hills style.” The text continues when the camera pans to the view outside the hotel room window of an inviting pool and beautiful grounds, “View from Faye Dunaway’s room.”