BET.Com Unveils Home Buying Channel

BET.com, a Washington-based Web site aimed at African-American audiences, has joined with Cendant Mortgage, HomeSide Lending and Fannie Mae to create the “Owning a Home” channel. Found at owningahome.bet.com, the new channel updates BET.com’s former “Home Center” channel with expanded content and a new look, while also offering the ability to apply online for mortgage loans or through toll-free numbers.

In addition to new loans, the channel will also serve as a resource for current homeowners searching for information about refinancing existing mortgages or remodeling current homes.