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BETC Euro RSCG led the pack at the 91st annual Art Directors Club awards Tuesday night, winning the organization's Agency of the Year honor after collecting the most cumulative trophies across the competition's categories. The agency took home multiple gold Cubes for "The Bear," a TV spot about an animal-skin rug with a passion for filmmaking, created to promote French movie channel Canal+.
BBDO, meanwhile took the ADC's Network of the Year title. Among its wins: A gold in the "Interactive: Physical" category for a gaming stunt from BBDO Germany GmbH's that turned Daimler AG's Smart Cars into giant Pong controllers.
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