Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Best Western International is in negotiations to award the creative portion of its $25 million ad account to Interpublic Group’s Suissa Miller, sources said.
The Los Angeles shop overcame independents Butler, Shine, Stern & Partners in Sausalito, Calif., and R&R Partners in Las Vegas, sources said. A fourth contender, IPG’s Carmichael Lynch in Minneapolis, withdrew earlier in the process, according to sources.
Suissa Miller officials declined to comment; representatives at the other shops either declined comment or could not be reached.
IPG’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in