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Suissa Miller will work to make Best Western International’s longtime positioning as “The world’s largest hotel chain” more meaningful to the everyday traveler in a campaign this spring, client CEO and president Tom Higgins said.
“Now that we have brought our brand awareness to a new high, we need to create a compelling message that answers the question: ‘What does that mean to me, as a Best Western guest?’ ” Higgins said.
Suissa Miller in Los Angeles, which is set to be merged into fellow Interpublic Group agency Dailey & Associates in West Hollywood, Calif.,
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