BEST SPOTS: Milk-Bone: A DOG'S LIFE

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



FCB/Leber Katz Partners has come up with a novel way to get across the point that Milk-Bone dog biscuits aren’t just a way to reward your pup for rolling over or playing dead. The 15-second, single-shot ad, produced by Herb Miller, focuses on a partially opened bathroom door. From behind the door come the sounds of teeth being brushed, followed by a gargling noise. When the hygiene ritual is finished, the bathroom light clicks off and a floppy-eared basset hound waddles out.
The dog gives a passing glance at the camera that seems to say ‘The bathroom’s all yours,’ and pads offscreen.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in