Best in Show Addys Go to Burnett, FCB

NEW YORK Leo Burnett and Foote Cone & Belding received the best in show prizes at the American Advertising Federation’s Addy Awards on Saturday.

Leo Burnett in Chicago won the best in show broadcast Addy for “School’s Out.” The Nintendo spot shows children performing video-game-like stunts as they race toward a video store. When they arrive, they turn into Super Mario characters.

FCB in Seattle won the best in show print Addy for its campaign on behalf of Tacoma Guitars. Tagged “Tell your story,” ads show the guitar in scenes that include a man running from the police and a couple with a broken-down car.

Awards were distributed at the AAF National Conference in Dallas. A total of 105 gold Addys and 148 silver Addys were presented. Gold and silver winners were named earlier this month.

DeVito/Verdi in New York won the most, with eight gold and three silver awards for work on behalf of clients including Mount Sinai Hospital and the National Thoroughbred Racing Association. Second was GSD&M of Austin, Texas, with four gold and seven silver awards for work for clients like CBS Sports and United Healthcare. Leo Burnett in Chicago won five gold and three silver awards for campaigns for the U.S. Army and Nintendo, among others.

About 60,000 U.S. entries were reduced through regional shows to 1,519, which were evaluated for the national competition. Sixty-nine foreign entries were also judged.

A complete list of winners is available at at http://www.aaf.org/awards/addys.html.