NEW YORK Best Buy has elevated vp, marketing Barry Judge to CMO, replacing Mike Linton, who left in 2006. In his new role, Judge will oversee brand management, customer research and development, trends, promotions, advertising and communications.
Prior to joining Best Buy in November 1999, Judge held marketing and management positions at Young & Rubicam, Coca-Cola USA, Quaker Oats, Pillsbury and Caribou Coffee.
As CMO, Judge will be the visionary for all areas of marketing at Best Buy, including the company’s multiple channels and brands.
“Barry’s work to deepen our relationships with our best customers — through programs such as our Reward Zone — allows us to be more efficient with our spending while creating new growth opportunities,” said Brian Dunn, Best Buy president/COO, in a statement. “His team is guiding our journey from transactions to relationships.”
Best Buy is eager to “drive growth,” Dunn added, after starting out the year on a shaky note.
Earlier this month, the company lowered its 2008 earnings outlook due to lower-than-expected revenue growth in the previous quarter. It now expects its store sales to rise 2.5-3 percent for the fiscal year, ending March 1, instead of 4 percent as previously forecast. Best Buy is projecting about $40 billion in revenue for fiscal year 2008 with lower sales anticipated in home theater, MP3 devices, digital imaging and video game categories. Its revenue for fiscal year 2007 was $36 billion.