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Best Buy is aiming to change the way consumers watch films with the launch of its “Movie Mode” mobile app this week.
The free download, which is being released in conjunction with 3-D film Despicable Me (in theaters July 9), provides an interactive interface that unlocks exclusive digital content. During the end credits, viewers who download the app get a translation of the chatter of the minion characters in Despicable Me.
Later this year, Best Buy will release an exclusive DVD of the film, where the app will be able to translate the little minions’ language during the entire movie.
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