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LOS ANGELES Electronics retailer Best Buy today cut to three finalists in its $200 million creative review, according to search consultancy Select Resources International.
MDC Partners’ Crispin Porter + Bogusky in Miami, and Omnicom Group’s BBDO in New York and GSD&M in Austin, Texas, remain in contention.
No longer under consideration are Publicis Groupe’s Fallon in Minneapolis and Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif., according to Santa Monica, Calif.-based SRI.
Also in contention during earlier phases of the review were Interpublic Group’s Deutsch/LA in Marina del Rey, Calif.,
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