Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers.

Here are the best and worst Big Game commercials from the last half-decade, according to the New York researcher's Ace Score system, which grades brands from zero to 950. While Budweiser and Doritos show a streak bordering on dominance, a tech player's ad registered higher than any other in the last five years with a score of 710. Meanwhile, an underwear brand got the worst score.

So take a stroll down memory lane, and consider what kind of work may win during Sunday's game.

1

2010

The Best: Budweiser's "Fence"
Ace Score: 626

The Worst: GoDaddy's "Spa" spot with Danica Patrick
Ace Score: 365

2

2011

The Best: Doritos' "Pug Attack"
Ace Score: 662

The Worst: Stella Artois' "Crying Jean"
Ace Score: 429 

3

2012

The Best: Doritos' "Slingbaby"
Ace Score: 671

The Worst: Bud Light's "Welcome to Halftime"
Ace Score: 396

4

2013

The Best: Budweiser's "Brotherhood"
Ace Score: 665 

The Worst: Calvin Klein's "Concept"
Ace Score: 362 (the lowest score since 2010)

5

2014

The Best: Microsoft's "Empowering"
Ace Score: 710 (the highest score since 2010)

The Worst: GoDaddy's "Bodybuilder"
Ace Score: 432