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Laughlin/Constable Teams With Multi-Mix for TV, Radio Blitz
BOSTON–Bertucci’s Brick Oven Pizzeria is returning to the airwaves after more than two years with an effort tagged, “Dine out. Of the ordinary.”
A 30-second TV spot and numerous radio ads were fashioned by Laughlin/Constable in Chicago. Multi-Mix Media in Mansfield, Mass., handles buying chores.
Those two agencies were recently tapped for the low-seven-figure account by Bob Hogan, who joined the Wakefield, Mass.-based chain three months ago as vice president of marketing and strategic planning.
Bertucci’s has 90 restaurants in about a dozen states in the East and Midwest, half of those in the Greater Boston market.
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