Berry Goes To Town With Big Ranch Chili

To help Hunt-Wesson launch a new line of its Wolf Brand Chili, Berry-Brown Advertising here is tweaking the rugged reputation of the regional best-seller.
In a television spot running in Oklahoma City and Tulsa, Okla., Wolf’s new Big Ranch Recipe acquires a little big-city humor as Fullerton, Calif.-based Hunt-Wesson seeks to raise its profile among urban chili eaters.
The new commercial, which will also begin airing at an undetermined future date in major Texas markets, focuses on the characteristics of the Big Ranch Recipe chunky beef and vegetarian varieties, according to the agency.
Dubbed “Big Ranch Interview,” the 30-second spot shows a cynical ranch boss running roughshod over candidates for a cook’s job at the “Big Ranch.”