Bermuda’s In A Big Hurry




No Time To Waste For Southeast Invitees To Review
ATLANTA–Agencies located around the Southeast and in New York and Boston have been invited to pitch the $12 million advertising account of the Bermuda Department of Tourism account.
The business was placed in review by the client late last year.
According to sources, on the client’s invitation-only list are Arnold Communications and Trinity Communications, both Boston; Eisner & Associates in Baltimore; McKinney & Silver in Raleigh, N.C.; and incumbent DDB Needham Worldwide, Holiday/Altschiller and Margeotes/Fertitta + Partners, all New York.
Sources said there may be other contenders as well. Originally, 15 or more agencies were asked to pitch. Officials at a handful of undisclosed shops said they tried to participate later but were rebuffed. Director of tourism Gary Phillips and acting assistant director of marketing Cherie Whitter did not return calls last week.
According to the invitation Phillips sent, however, agencies intending to pitch the business must be prepared to move quickly. The letter went out in December, and the client wants ads on the air in April.
Shops that want to make it to the next round must submit 14 copies of their proposals by Jan. 20. Those chosen will make formal presentations the week of Jan. 25.
“In other words, you better have your pitch ready by Jan. 20,” said one agency executive involved in the review. “There won’t be time to get it ready after they call.”
Based on the client’s desire to get commercials on the air, a decision is expected shortly thereafter.
Separately, the Aruba Tourism Authority has placed its ad account in play, sources said. Fitzgerald & Co. in Atlanta handles that assignment. Pile and Co. in Boston is overseeing the review and is in the process of identifying potential contenders, sources said. Pile and Co. officials could not be reached at press time. Spending is being touted at $7-10 million. –with staff reports