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WPP Group is in the final stages of acquisition talks with Berlin Cameron & Partners. The deal would make the agency the creative centerpiece of WPP’s fledgling fourth network, Red Cell, with agency founder Andy Berlin becoming the network’s top executive, sources said.
Berlin, 51, acknowledged that he is in serious talks with suitors, but de clined to discuss specifics. Interpublic Group’s John Dooner has also been circling the shop.
“We have been in very flattering discussions from a strategic and financial standpoint, but we have not sold the agency,” said Berlin.
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