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NEW YORK WPP Group’s Berlin Cameron United has won creative advertising duties for Glaceau Vitamin Water after a review, the client said. Its sibling MediaCom picks up media chores.
The Whitestone, N.Y., client is said to have met with several agencies and heard pitches last month from Berlin Cameron, and Interpublic Group’s The Martin Agency in Richmond, Va., and Mullen in Wenham, Mass.
Glaceau spent just under $10 million last year in U.S. Media, per Nielsen Monitor-Plus and less than $5 million in 2005.
Sources
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