Coca-Cola North America’s decision to award creative duties on Coca-Cola Classic in the U.S. to WPP’s Berlin Cameron/Red Cell is not likely to have much financial impact on the agency that lost out, IPG’s McCann-Erickson, sources said. Coke brands account for about $70-80 million in global revenues for IPG, sources said. Most of the revenue the company gets from Coke comes from assignments unaffected by the move. McCann produces all of the work in Latin America and other foreign regions for the “Real” campaign created by Berlin Cameron.
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