BE&P Increases Workout for 24 Hour Fitness

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CHICAGO Independent agency Barkley Evergreen & Partners has added an additional brand advertising project from 24 Hour Fitness, according to the shop.

After picking up customer insight management duties last year, the Kansas City, Mo., shop has acquired an additional assignment to work on creative and brand development for the fitness chain, said agency CEO Brian Brooker.

“We are pleased about our new partnership with 24 Hour Fitness,” said Brooker in a statement. “We strive to make brands irreplaceable, and this assignment gives us the opportunity to work with a brand that we are passionate about.”

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