Benz, Brands and Beyonce: A Talk With ICM's Chief

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Take a heaping helping of Hollywood stars and A-list behind-the-camera creative types, add in brands hungering for glamorous clutter-busting cachet, mix well and bake until fabulously successful.

If only it were that simple.

Carol Goll, a marketing veteran from Mercedes-Benz who recently took over as head of global branded entertainment at powerhouse talent agency International Creative Management, knows there’s an advantage to having a stable that includes brand-friendly stars like Ellen DeGeneres, Chris Brown, Sharon Stone, Samuel L.

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