Bennigan’s Names Promo Shop

Bennigan’s on Monday said it has named Latitude, the promotional marketing unit of The Richards Group, as its promotions agency of record.

Lattitude is assigned to national in-store promotions and local store marketing. Bennigan’s, the Plano, Texas restaurant chain, hired Richards Group last year as advertising agency of record.

“We’re looking forward to extending the Bennigan’s brand through strategic promotions,” said Latitude principal Stuart Hayashi.