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Continuing its drive toward consolidation, BellSouth is conducting a review of the media planning portion of its business, now split among roster shops. Billings are estimated between $120 million and $150 million.
Last week, BellSouth shops received a request for proposal that spelled out the review process, the client confirmed. The review is being managed by Marci Raible, media director at the Atlanta client.
“It’s one more step in our strategy of consolidation, cost reductions and enhanced effectiveness,” said Lila Silva, BellSouth spokesperson.
BellSouth uses more than a dozen agencies for above- and below-the-line duties.
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