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BellSouth has put its residential creative and media planning account in review.
The Atlanta-based telecom, acting through search consultancy Wanamaker Associates, this month sent blind requests for proposals to as many as 20 agencies, most of which are non-roster shops.
Ken Bowes, Wanamaker president, had no comment, but Jeff Battcher, BellSouth’s corporate communications director, confirmed the review for the estimated $120 million account is pro ceeding as planned.
The client’s goal is to combine creative and media planning at one shop.
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