BellSouth Eyes Four Finalists

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The finalists that emerged last week in BellSouth’s review—Arnold, Grey, The Richards Group and Merkley Newman Harty & Partners—will have to deliver more than superlative cre ative and media planning expertise to win the $120 million account.

The Atlanta company, irked by a communications breakdown with New York roster shop Merk ley, is placing an unusually heavy emphasis on account service, sources said. “BellSouth feels they are a big plum in this lean year,” one source said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in