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ATLANTA BellSouth launched a new ad campaign this week to promote price changes in its high-speed Internet service, the company said.
The work encompasses television and radio spots, newspaper ads, outdoor, Internet and direct mail. Messages targeting Hispanic and African-American consumers are part of the media mix. The ads will run in 30 markets throughout the Atlanta company’s nine-state service area through the fall, BellSouth said.
Spending was not disclosed, but the company said it is the largest single campaign since 2002, when it advertised its entry into the long-distance service market.
Grey
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