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NEW YORK Team Detroit has landed creative and media duties on Bell Helicopter’s advertising account after a review.
The other finalists were independent The Richards Group in Dallas, independent Sullivan Higdon & Sink in Wichita, Kan., and the incumbent, Interpublic Group’s TM Advertising in Dallas, according to a Bell representative. TM had handled the business for 25 years.
The Fort Worth, Texas-based Bell did not disclose account billings. Team Detroit’s first work for the client is expected in the first quarter of 2010.
Established in 2006 to serve core client Ford, Team Detroit in Dearborn, Mich.,
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