DETROIT Jeff Bell, corporate vp of global marketing for Microsoft’s Interactive Entertainment Business, is leaving the Redmond, Wash.-based company. At the same, the IEB unit will realign its leadership structure.
Bell joined Microsoft two years ago, coming from Chrysler, where he had served as vp of product strategy for Chrysler Group.
The new IEB leadership structure includes Microsoft veterans Shane Kim — who becomes corporate vp of strategy and business development, a newly created role — and Phil Spencer, who takes leadership of all first-party development and publishing efforts globally. Both report to Don Mattrick, svp of Interactive Entertainment Business.
Bell, who is leaving “to pursue other opportunities outside Microsoft,” according to a statement from the company, will remain at the software giant through the summer to help ensure a smooth transition.
During that time, as the company looks for a replacement, Matt Barlow, Charlotte Stuyvenberg and Jim Merrick — who are product marketing and marketing communications staffers in the Interactive Entertainment Business — will work on global marketing initiatives for the business group.
“The time is right for me to pursue my life’s passion of consumer brand marketing and the creative and services that drive it,” Bell said in a statement. “Coming from automotive — and now technology and entertainment — I am excited to expand to new industries and categories.”
During his tenure at Microsoft, Bell oversaw the launch of a number of key products, including the iPod competitor Zune and campaigns for top-selling videogame titles including Halo 3.