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McCann and BBDO Are Cut From $125 Mil. Media Review as Contenders Advance
BOSTON–The competition to be named media agency for Bell Atlantic was cut to a final round of four contenders last week.
Surviving are: Arnold Communications in Boston, pitching with DraftWorldwide in Chicago; TBWA Chiat/Day in New York; True North Communications in Chicago; and Zenith Media, along with Media Direct Partners, both in New York. Presentations are set for late March, said Bell Atlantic representative John Bonomo.
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