Bell Atlantic Hangs Up Nynex Name

Changes Introduced in Series of Commercials Created by Arnold
BOSTON-Bell Atlantic is being introduced to consumers in a multi- media campaign by Arnold Communications that broke last week.
The three-tiered creative plan involves nine TV spots and radio, print and outdoor ads that will run over the course of the next few weeks in New England and New York. Media spending was not disclosed.
“The assignment was a rare opportunity to speak to the public and not sell them anything,” said Kathy Kiely, executive vice president and the account creative director at the Boston agency.
The first tier, “Icons,” uses animation to announce the Nynex name change and Bell Atlantic’s new logo.