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Circus animals and handbags normally don’t mix, but for Lloyd & Co.’s latest print campaign for Cole Haan, the creative team decided to enlist a real elephant to mirror the bazaar theme of its client’s accessories. After searching through an animal-rental company for three weeks, they found Minnie, a 9,000 lb. elephant (that’s small for an elephant) who was well trained. During a one-day shoot in New York, Minnie, who was accompanied by two trainers and three handlers, sat, rolled over and clutched a handbag in her trunk.
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