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The destruction of Nate ‘n Al’s deli, a landmark establishment in Los Angeles, was no easy task for Mendelsohn Zien Advertising. In order to show a car driving into the plate-glass storefront of the deli for an ad for Carl’s Jr.’s new Double Pastrami Burger (because delis don’t have drive- thrus, as the ad copy explains), the Los Angeles shop got permission from the deli to use its name and re-created the storefront on the back lot of Universal Studios, a space they had for just one day.
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