Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To create a dreamy campaign for Cirque du Soleil’s new Las Vegas show, Diesel in Montreal spent a year and a half with the French Canadian troupe helping to develop the production, as well as the name, Kà. (An Egyptian term for “spirit.”) “Usually when you work with a regular consumer advertiser, you have an existing product,” says creative director Philippe Meunier. “Here, we helped create the name of the packaging and designed the packaging, then designed the campaign.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in