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LOS ANGELES Dr. Martens has returned to advertising after four years with Veer, Outside of Ordinary, a series of six five-minute documentary films showcasing real people whose lives defy social expectations.
The client’s boots have been a wardrobe staple of workers, artists and musicians since the 1960s. But several years of slumping U.S. sales prompted the London-based company to turn to San Francisco shop Buder Engel & Friends to reinvigorate the brand by highlighting its intrinsic attitude: fearless passion.
“We
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