Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It didn’t take long for The Beer Necessities, a handsome new website underwritten by Anheuser-Busch’s division The High End, to upset the hops cart. Via a May 3 Facebook post, Beachwood Brewing, a company headquartered in Long Beach, Calif., admitted that they should have done better research before agreeing to be interviewed by a writer for the site, which was not yet live at the time.
Nevertheless, the folks at Beachwood were not happy once the article was published and they realized that it had a direct lineage to Anheuser-Busch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in