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The 61-year-old baby-food manufacturer Beech-Nut Nutrition has narrowed the search for an agency to handle its marketing and advertising, sources said.
Suissa Miller, the Los Angeles agency that has handled the account for seven years, is on the shortlist of undisclosed shops left, sources said. The RFP circulated by Claggett Creative Consulting, the St. Louis firm managing the search, says the work involves a mixture of direct marketing, promotions, print ads and interactive ads.
Although the RFP pegs the total marketing and communication budget at $11.5
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