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CHICAGO InBev is reviewing global creative duties on its Beck’s beer brand, currently handled by Leo Burnett, the agency has confirmed. Estimated billings are $40-50 million.
“We’re proud of our strong, business-building work on Beck’s behalf and will aggressively defend the global assignment,” the Chicago-based agency said in a statement.
A Burnett representative added that the assignment involves the development of a global ad strategy that could be adapted for local markets.
Burnett, owned by Publicis Groupe, has advertised Beck’s since 2002.
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