Beber Silverstein Wins Scents

Miamians Will Relaunch Brand Portfolio of New Dana Perfumes
ATLANTA–When the Beber Silverstein Group won the New Dana Perfumes relaunch, it became involved in the pop fragrance history of Canoe, Tabu, English Leather and Chantilly.
Each fragrance, in its own way, was the essence of memorable fantasies and innumerable encounters.
“These brands have so much equity, but they have been allowed to sit around,” said BSG president Jennifer Beber. “It’s going to be exciting to pump some life into them.”
The Miami agency won the $10 million account after a brief review that, sources said, included Harris Drury Cohen in Fort Lauderdale, Fla.,