The BEAUTY of branding

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

alon Magazine, a daily Web-based publication that’s been gaining national attention in recent months, has awarded its estimated $3-5 million account to Odiorne Wilde Narraway & Partners.
OWN&P plans to create a national branding campaign that will “incorporate several kinds of media,” according to agency president Wayne Buder (pictured). Keith McVaney, director of account planning for OWN&, adds, “Salon Magazine has plenty of notoriety. But they need to understand the breadth of what they have to offer and learn how to communicate that effectively.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in