Beauty And Banks For Squires

Small design firm Squires & Co. here has inked two new clients as it continues a lengthy transformation into a full-service agency.
Heretofore a specialist in the design and production of annual reports, Squires picked up $3-4 million in advertising assignments from a Carrollton, Texas-based beauty products company and a New Mexico-based banking network.
“We’ve been around a little over 20 years, and annual reports were our genesis,” said account supervisor Anneliese Steen. “I would say we’re now 50/50 [advertising/design] and expanding a lot of our advertising efforts.”
State of Mind, a bath and body product manufacturer and marketer, hired Squires to head a national launch for its line of five fragrances.