Beats Music Uses Sound Headphone Marketing Strategies

Same savvy social, celebrity play

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Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising.

The streaming music business is very crowded, with the likes of Spotify, Pandora and Rdio, to name a few, which is why many industry vets are scratching their heads, wondering how this platform, barely out of diapers, is so aggressively succeeding. The answer is a lesson on the importance of building trust and credibility with customers.

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