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CHICAGO–N.W. Ayer, one of the nation’s oldest agencies but in recent years but a shadow of its once formidable self, is being folded into The Kaplan Thaler Group by parent Bcom3, the Chicago-based holding company said today.
Ayer’s clients, which will be assumed by Kaplan Thaler in New York, include Continental Airlines, KitchenAid, Charming Shoppes and Villeroy & Boch.
Bcom3 last month agreed to be acquired by the Publicis Groupe in a deal estimated at $3 billion.
Bcom3
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